After shutting down nutraceutical Zomato puts restaurant loyalty program on hold

After shutting down key verticals such as grocery and nutraceutical, Zomato has now put its restaurant loyalty program on hold citing restrictions on dining out due to the pandemic.

Interestingly, the development happened following lack of interest shown by restaurants given that it involved another layer of discounting which needed to be offered to the customers.

The National Restaurants Association of India (NRAI) in an advisory issued to restaurants a while ago also warned them of how this new program was nothing else but a modified version of Zomato Gold, an offering which had created huge differences between the restaurant owners and Zomato a couple of years ago.